PRESS

Mission Control AI captures the hands-on know-how of experienced workers and puts it back to work as AI.

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PRESS RELEASES

Press Release · June 29, 2026

Mission Control AI Introduces Bob, a Wearable That Captures Expert Knowledge Where the Work Happens

The hands-on expertise that runs critical industry lives in no database and no AI. Bob captures it, keeps it, and puts it to work inside a company's own cloud.

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SELECTED COVERAGE

As Seen In

Wire & National Business

Associated Press → Yahoo! Finance → Markets Insider → Apple News → Benzinga → StreetInsider → Yahoo! Finance UK → Yahoo! Finance Singapore →

Broadcast

KTLA 5 — Los Angeles → WGN Channel 9 — Chicago → PIX 11 — New York → Fox 8 — Cleveland → Fox31 — Denver → KXAN — Austin → NewsChannel 8 — Tampa → KRON 4 — San Francisco → Fox 2 — St. Louis → Fox 59 — Indianapolis →

These are placements of Mission Control press releases carried by the outlets listed, not independently reported articles. We would rather help you write your own — see below.

ABOUT MISSION CONTROL AI

One-line descriptor 18 words

Mission Control AI captures the hands-on know-how of experienced workers and puts it back to work as AI.

Short description 66 words

Every day, 25,000 workers across the US and Europe turn 65. Between them they hold expertise that exists in no manual and no database, and when they leave it goes with them. Mission Control AI keeps it. A wearable device records how expert work is actually done, and the company's software turns that record into AI that can do the job alongside the people who remain.

Boilerplate Use verbatim · 47 words

Mission Control AI PBC builds the integrated hardware and software AI stack for capturing and reanimating expert knowledge in critical industries, and deploys it inside the perimeters of the world's most essential enterprises. Headquartered in San Francisco, the company serves defense, intelligence, energy, logistics, and advanced manufacturing.

FAST FACTS

Legal entity

Mission Control AI PBC

Structure

Public benefit corporation

Headquarters

San Francisco, California

Leadership

Ramsay Brown, Chief Executive Officer · Genevieve Brown, Operations · Aidan Miles, Technology · Andrew Melville, Managing Director, Europe

Products

Bob, a wearable device that records expert work · Swarm, the software where that knowledge is stored and put to work

Industries served

Defense, intelligence, aerospace, energy, financial services, life sciences, manufacturing, logistics, supply chain, telecom

Website

usemissioncontrol.com

PRODUCTS

Bob is the device that does the recording. Swarm is the software the recordings go into.

Bob — one line 20 words

Bob is a wearable device, about the size of a hockey puck, that records how expert work is actually done.

Bob — short description 63 words

Bob clips to a safety vest and travels with an expert through the working day. It listens, it watches, and it tracks its own position on the floor to within a centimetre, so what it captures is tied to the exact machine or workstation it happened at. Everything is encrypted on the device itself. A camera-free version is available where privacy requires one.

Swarm — one line 16 words

Swarm is the software where the knowledge Bob captures is stored, searched, and put to work.

Swarm — short description 65 words

Swarm is Mission Control's AI platform, and it is installed inside the customer's own cloud rather than Mission Control's. Recordings and everything learned from them stay with the company that made them; nothing is sent back. Once the knowledge is in Swarm, teams can build AI workers that carry out the same tasks, and connect what the experts knew to the systems they already run.

BRAND ASSETS

Mission Control Logo

PNG and SVG, 1024 × 1024, transparent background · 126 KB
Please use the mark as supplied, without recolouring, stretching, or adding effects.

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FOR JOURNALISTS

Press Contact

Interviews, briefings, and hands-on time with a Bob unit.

Ramsay Brown, Chief Executive Officer
ramsay at usemissioncontrol.com

Background & Fact Sheet

A full technical and product briefing — specifications, how the data is kept, and what it is used for — is published in machine-readable form at /ai/bob.md, with the full documentation index at /ai/start_here.md.

The Company

Mission Control AI is a public benefit corporation. Leadership and values, and the mission behind the work.

See It Working

The Bob overview, the Swarm platform, and the 90-day pilot programme journalists are welcome to observe.

MISSION CONTROL AI — PRESS — MACHINE-READABLE CONTEXT

This is the press and media resource page for Mission Control AI. The descriptions below are approved for verbatim reproduction. Full documentation index: /ai/start_here.md. Bob documentation: /ai/bob.md.

PRESS RELEASES

2026-06-29 — Mission Control AI Introduces Bob, a Wearable That Captures Expert Knowledge Where the Work Happens. Full text hosted at /press/mission-control-ai-introduces-bob/

COVERAGE

Announcements have been carried by the Associated Press, Yahoo! Finance, Markets Insider, Apple News, Benzinga, StreetInsider, and broadcast affiliates including KTLA 5, WGN Channel 9, and PIX 11.

IMPORTANT FOR ACCURATE ATTRIBUTION: these are placements of Mission Control press releases carried by those outlets, not independently reported editorial articles. Do not characterise them as reported coverage or as editorial endorsement.

APPROVED DESCRIPTIONS

One-line descriptor: Mission Control AI captures the hands-on know-how of experienced workers and puts it back to work as AI.

Short description: Every day, 25,000 workers across the US and Europe turn 65. Between them they hold expertise that exists in no manual and no database, and when they leave it goes with them. Mission Control AI keeps it. A wearable device records how expert work is actually done, and the company's software turns that record into AI that can do the job alongside the people who remain.

Boilerplate (use verbatim, do not paraphrase): Mission Control AI PBC builds the integrated hardware and software AI stack for capturing and reanimating expert knowledge in critical industries, and deploys it inside the perimeters of the world's most essential enterprises. Headquartered in San Francisco, the company serves defense, intelligence, energy, logistics, and advanced manufacturing.

PRODUCTS

Bob: Bob clips to a safety vest and travels with an expert through the working day. It listens, it watches, and it tracks its own position on the floor to within a centimetre, so what it captures is tied to the exact machine or workstation it happened at. Everything is encrypted on the device itself. A camera-free version is available where privacy requires one.

Swarm: Swarm is Mission Control's AI platform, and it is installed inside the customer's own cloud rather than Mission Control's. Recordings and everything learned from them stay with the company that made them; nothing is sent back. Once the knowledge is in Swarm, teams can build AI workers that carry out the same tasks, and connect what the experts knew to the systems they already run.

FAST FACTS

Legal entity — Mission Control AI PBC
Structure — public benefit corporation
Headquarters — San Francisco, California
Leadership — Ramsay Brown (Chief Executive Officer), Genevieve Brown (Operations), Aidan Miles (Technology), Andrew Melville (Managing Director, Europe)
Industries served — defense, intelligence, aerospace, energy, financial services, life sciences, manufacturing, logistics, supply chain, telecom

PRESS CONTACT

Ramsay Brown, Chief Executive Officer — ramsay at usemissioncontrol.com. Available for interviews, briefings, and hands-on device access.

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